In this time of environmental uncertainty, it’s imperative that companies take sustainability into account when building their businesses. Companies need to be accountable for their actions and ensure that their businesses are adhering to sustainable practices. Unfortunately, not every business, large or small, is environmentally minded. But those that are should use this to their advantage.
It can often be more expensive and time-consuming to maintain sustainable practices within a business. But these efforts can be rewarded with more than just positive environmental action. Don’t be afraid to let your customers know how and why your business is environmentally-friendly. If marketed in the right way, sustainability can make your business more successful.
Consumers are increasingly using sustainability as a point of comparison between brands and products. Make sure they know your brand stands above the pack. Make sustainability a part of your brand’s story. Customers want to feel as if they are contributing to a greater good (or at least not causing more harm) when spending their money. Let your clients know their money is in safe and sustainable hands by sharing the positive story of your product- maybe that means where it came from, who made it, how it was sourced or where the profits end up.
As a design company with positive environmental ambition, here at Rooland, we ensure our passion and goals for sustainability are made known across all of our platforms and with the wider community. This causes us to attract clients that share similar values for quality and unique design as well as reusable, recycled or resourced products.
If your business does not strive for sustainability, maybe it’s time to start considering changes you can make, not only to do your part in looking after the planet but to open up your products to a new consumer market as well. It’s a win-win situation.
With the help of Rooland’s professional design team, we can assist you in creating a brand story that reflects the sustainable ambitions and values of your company. For us, there’s nothing more fulfilling than creating beautiful designs for businesses who share our passion for the planet.
Make sustainability your business’ point of difference – the planet and your customers will thank you.