Brand Positioning and Identity – Wolf and Woman

Brand Reach: Australia, New Zealand, Asia and Oceania
Category: Food and Beverage
Branding: Refresh Id and new product packaging

Focuses: Brand Positioning and Identity, Product Positioning System, Sustainable packaging, Bottle Design, Photography Brand and Marketing Storytelling.

Opportunity: Develop a cohesive branding system encompassing a core product range, with room for expansion as the brand evolves. Through mindful branding, we brought sensitivity and character to the brand with a warm aura. The result exudes a luxurious atmosphere while remaining firmly rooted in the brand’s rustic mountain wolf and woman ethos.