Tiller Rides – Roadster Packaging

The Roadster is the most comprehensive digitally connected eBike in the world. With a sleek design and 20+ premium features, the Roadster provides the ulti-mate urban riding experience.

Challenge: Tiller Rides approached us looking for art direction and structural packaging design solutions for their flagship e-bike and its collateral tools and accessories.

Strategy: We developed various directions for the Roadster’s packaging. It was paramount that the end user received their e-bike in perfect condition and that the unboxing experience was intuitive and echoed the clean and eco-conscious ethos of Tiller Rides.