Retail Product Packaging Design for Daily Grind

Nestled in between the sweeping countryside hills and the waves of the south coast shore, Daily Grind Coffee Roasters are a Gerringong roastery with over 10 years of supplying locals with only the best quality beans. With an earthy existing brand presence consisting of a natural cardboard and a stamp-like aesthetic, the Daily Grind came to Rooland to create packaging designs for a new range of products, hoping to take the brand in a refreshingly new direction. The end result of our collaboration is a beautiful, clean typographic driven style of packaging contrasted with a pop of individuality. The uniqueness comes from the addition of a custom illustration, depicting a local treasured spot, Werri Beach in NSW.