Hunter & Pumpkin

Hunter & Pumpkin is an online shop of natural, small-batch, and hand-made products. They offer a selection of their farm’s hand-crafted products as well as those created by local producers, and artisans from the NSW South Coast.

Challenge: Design a sophisticated and playful brand that could represent the premium hand-made products and the cheerful spirit of the farm.

Strategy: To achieve a highend look, we explored a black and white colour palette that works well with their diverse product range. The brand identity illustrates the farm’s playfulness and beauty: the remarkable sunflowers, the bees flying in their paddocks and the cats playing around.