Custom-Made Illustration Design for ExSitu

ExSitu is an online platform that helps connect customers to health services and care facilitators. ExSitu guides them in each step of the way in preparing for their future passing. The main brand objective for this project was to give ExSitu a bespoke and personable aesthetic, whilst still maintaining a globally marketable brand. ExSitu founders, April and Rebecca, are both former nurses in aged care facilities. Therefore, it seemed only natural to create a brand personality that reflected their warm, personable, and supportive traits. Combined with their passion for birds and botanics, the end result is a sophisticated, yet playful and friendly logo. With the mission to create a brand identity that would emulate the trust and reassurance needed in the healthcare industry, we developed a kit of parts that showcases an assortment of quirky icons, patterns, and textures.