Branding and Packaging Design for Phycohealth
With 20 years of research in the production of different seaweeds and how they are important to human health, PhycoHealth creates a range of seaweed-based products to provide healthy nutrients to people through food, supplements and skincare products.
Challenge: Create a branding system that can be applied to a range of products, and showcases the health benefits & sustainability message simply.
Strategy: Use of ocean colours, bold contrast and custom illustrations that can be used widely throughout collateral. A strong brand presence is very important.
LocationHuskisson NSWScopeBrand Identity & Packaging Design.
There is so much time and research behind our products, and there is so much to say about them. But nothing communicates it better than good translation to branding and packaging. Rooland helped us convey our message by telling the story visually and physically… simply. Without that it would have been like being muted
Thanks Rooland!
Dr Pia Winberg - Phyco Health Owner
The Concept - Why this design?
It was super important to incorporate the beauty of the ocean, with deep blues, textures and illustrative elements that reflect the origin of Phyco Health products.
We paired product shots, custom seaweed graphics, watercolour textures and smooth-flowing fonts to create a branding system our client would love, just as much as we love these Phyco Bites!
– Custom Seaweed Illustrations
– Hand-made Watercolour Textures
– Ocean Inspired Colour Palette
– Branding System to Extend Across Products
