Creating a brand that sells is one thing, but making your brand eco-friendly requires a little more thought and consideration. A sustainable brand isn’t just good for the planet, it can do wonders for your business as well. We’ve come up with a few tips on how to make your brand clean and green.
- Create a sustainability mission statement
If you’re stuck for ideas about how to best create a sustainable brand, start by brainstorming what kind of difference you wish to make. Think about your brand’s values and how they can be adjusted to support sustainability. What can your brand commit to and what can you aim to work on? Can your business reduce its plastic use? Maybe you can consume less paper? Perhaps you’ll start sponsoring environmental organisations?
Some of the world’s biggest brands are dedicated to sustainability. Ever heard of, Patagonia? They use their commitment to the environment as a branding tool to target a market that shares their environmental values. And there’s no reason why you can’t too! Create a mission statement that outlines how your brand is becoming clean and green and why you care about sustainability.
2. Be conscious of your footprint
In order to write a genuine mission statement that you are able to commit to, you need to know how sustainable your brand currently is. What’s the size of your brand’s carbon footprint? Between sourcing materials, creating the product and shipping it your consumers, how much energy does your brand consume? How much wastage is there? From electricity, water, plastic, and other materials, there are a lot of elements to consider.
Learn how your brand and products are currently affecting the environment, from conception to completion. Aim to make changes that are sustainable for the environment, but also for business.
3. Support other environmentally friendly brands
A surefire way to make your brand more sustainable is to start using and supporting other brands that practice sustainability as well. If your product or service requires you to outsource materials or products, make sure these are coming from sustainable sources. If possible, source materials locally to reduce carbon emissions, buy products that are not overly packaged with plastic, that don’t use harmful chemicals and that can be reused or recycled.
If, for example, you need to package your product and are looking for a way to reduce how much plastic your brand is creating, consider the sustainable packaging products available through Roocreate, which can be custom-designed and ordered entirely online.
When sustainable brands support each other, the environmental movement grows and grows and grows.
4. Choose your clients carefully
Just as you take into consideration where your products and services are coming from, you also need to think about where they are going. Are the clients and brands you’re choosing to work with taking environmental responsibility for their business? Does the very nature of their business damage the planet? Do you want to be associated with businesses with a reputation for environmental damage?
This is a key consideration for the sustainability of your business as a whole.
5. Recreate your brand to showcase how clean and green you are becoming
When you start to make these changes towards sustainability, it’s important to let your customers and clients know! Giving your brand a refresh to reflect the sustainable changes happening within your business is a must! At Rooland, we love when we get the chance to greenify a brand. Let us revamp your branding; logo, website, business cards, social media channels, all of it! We want to support and promote those brands who care about the environment as much as we do.