Earth Hour: Why switching off for one hour isn’t enough

Earth Hour was a pretty damn revolutionary concept when it was first proposed 15 years ago. Sydney was the founding city for the movement, (can we get this environmental leadership back please?) and the city descended into darkness for an hour on March 21st 2007. By the next year, Earth Hour was worldwide and held in 35 different countries.

This year’s Earth Hour is only a few days away now (Sat March 30th- like you would forget!) and already over 16,000 individuals, businesses, schools and communities have committed to flicking the switch. But is switching off our lights for an hour really going to make a difference when our planet is in such dire straits? Or should we be committing to more?

Earth Hour has always only been a symbolic gesture of commitment to the protection of the planet, not necessarily a practical one. So, if your business is planning on participating in Earth Hour this week, go you! But we hope that this is just one small step in your business’ commitment to the planet. If you’re a bit stuck for ideas on how to take Earth Hour one step further (I’m talking Earth Life), we’ll let you in on a few of the Rooland secrets…

Keep those office supplies sustainable

We try to avoid printing as much as possible in order to save on resources, and as a team, we often share documents online. But, when it does come time for us to print, we always use recycled paper and petroleum-free inks (and of course we recycle it all when we’re done with it!)

We try to buy office supplies from recycled materials and with as little plastic packaging as possible.

Surround yourself with environmentally conscious people

We are constantly doing background checks on all of our suppliers (and our customers sometimes too). We want to make sure that what we’re bringing in and what we’re sending out, is all as eco-friendly as can be. We only work with suppliers who create sustainable materials and products and always try to seek out clients who share our environmental conscious.

And when we’re in the office what feels like all day every day, we wanna make sure the people around us aren’t gonna drive us up the wall when they walk in with a take-away coffee cup! Luckily for us, Rooland’s environmental ethics have attracted our team of like-minded creatives, who care about the future of our planet and do their best in and outside the office, to live and work sustainably.

Be aware of your energy usage all the time

It’s great to be aware of Earth Hour and to participate in it, but it should spark conversations within the office about how electricity is used all of the time.

Instead of leaving power switches on constantly, switch them on and off as needed. Make sure to flick the light switch off whenever you leave a room, or better yet, make use of the natural light around you! Turn off all electricity at the end of the day and over the weekend. (If a light’s left on in an empty office, is it really that illuminating?)

Do a bit of research into your office’s energy supplier and consider making a switch to a company that champions renewable energy. And encourage your neighbouring offices to think sustainably too! Share with them our secrets and make Earth Hour a symbol for the greater good your business is doing every damn day.

How to make your brand clean & green this year

Creating a brand that sells is one thing, but making your brand eco-friendly requires a little more thought and consideration. A sustainable brand isn’t just good for the planet, it can do wonders for your business as well. We’ve come up with a few tips on how to make your brand clean and green.

  1. Create a sustainability mission statement

If you’re stuck for ideas about how to best create a sustainable brand, start by brainstorming what kind of difference you wish to make. Think about your brand’s values and how they can be adjusted to support sustainability. What can your brand commit to and what can you aim to work on? Can your business reduce its plastic use? Maybe you can consume less paper? Perhaps you’ll start sponsoring environmental organisations?

Some of the world’s biggest brands are dedicated to sustainability. Ever heard of, Patagonia? They use their commitment to the environment as a branding tool to target a market that shares their environmental values. And there’s no reason why you can’t too! Create a mission statement that outlines how your brand is becoming clean and green and why you care about sustainability.

2. Be conscious of your footprint

In order to write a genuine mission statement that you are able to commit to, you need to know how sustainable your brand currently is. What’s the size of your brand’s carbon footprint? Between sourcing materials, creating the product and shipping it your consumers, how much energy does your brand consume? How much wastage is there? From electricity, water, plastic, and other materials, there are a lot of elements to consider.

Learn how your brand and products are currently affecting the environment, from conception to completion. Aim to make changes that are sustainable for the environment, but also for business.

3. Support other environmentally friendly brands

A surefire way to make your brand more sustainable is to start using and supporting other brands that practice sustainability as well. If your product or service requires you to outsource materials or products, make sure these are coming from sustainable sources. If possible, source materials locally to reduce carbon emissions, buy products that are not overly packaged with plastic, that don’t use harmful chemicals and that can be reused or recycled.

If, for example, you need to package your product and are looking for a way to reduce how much plastic your brand is creating, consider the sustainable packaging products available through Roocreate, which can be custom-designed and ordered entirely online.

When sustainable brands support each other, the environmental movement grows and grows and grows.

4. Choose your clients carefully

Just as you take into consideration where your products and services are coming from, you also need to think about where they are going. Are the clients and brands you’re choosing to work with taking environmental responsibility for their business? Does the very nature of their business damage the planet? Do you want to be associated with businesses with a reputation for environmental damage?

This is a key consideration for the sustainability of your business as a whole.

5. Recreate your brand to showcase how clean and green you are becoming

When you start to make these changes towards sustainability, it’s important to let your customers and clients know! Giving your brand a refresh to reflect the sustainable changes happening within your business is a must! At Rooland, we love when we get the chance to greenify a brand. Let us revamp your branding; logo, website, business cards, social media channels, all of it! We want to support and promote those brands who care about the environment as much as we do.