Here at Rooland, we know how hard it is to keep up a constant online presence and we’re constantly trying to improve our own methods. The web is constantly changing & improving. With it, SEO methods change too, so the process of learning and reviewing your website is constant.
If you’re stuck on what to do next, these are some tips that helped us along the way. These tips are for WordPress SEO, but can be applied to all sites.
Use unique keywords
Include short, specific & unique keywords on each page. Try to use unique keywords on each page, and try keywords that are unique to your niche. E.g. “Branding design Wollongong” or “package design Wollongong” is more specific to what Rooland excels at, rather than just “design Wollongong”.
If you have a WordPress site, go to your pages and delete the “Sample Page”. Do the same for the sample blog post, which is often titled “Hello World”. You can also remove the “Un-categorised” blog category. You want to ensure your blog posts are sorted and easy to navigate to, which make for better user experience.
When WordPress is installed, the default permalinks structure will be http://yourwebsite.com.au/?p=123. Changing these links to the actual name of your post structure is probably the best as it allows you to use unique keywords within a URL.
Add alt tags & description to your images
Search engines cannot see the images you put up. They rely on the keywords in your alt tags and descriptions to find content. Think about what describes your image best.
Use H1 only once on every page
Although you can use the H1 (heading 1) tag more than once on your pages, it is best practice to keep it for only one heading on each page. In this case, it should be the most relevant heading that makes use of your keyword.
Install WordPress SEO by Yoast
The WordPress SEO plugin is useful in revising your content and choosing which keywords to focus on throughout your pages. This makes for an improved SEO experience throughout your website.
Don’t publish unfinished pages
You might be working on a new page. You decide to publish it and treat it as a placeholder until it’s completed. However, Google will still index this placeholder page, so it’s best to hold off publishing until you have all content ready.
Setup Google Analytics
Google Analytics will help you track the performance of your website. Through this, you will see where people are finding your site, what pages have the most & least engagement, and a view of general traffic through your website.
Install Google Analytics by Yoast
The premium version of this plugin allows you to track custom, in-depth information about how others use your site. This is especially useful to e-commerce websites.
Link your website & blog posts to social media
Creating user engagement adds another layer to your online presence. Keep links and user social media posts relevant to the topics you want your business to focus on.
Why your business should definitely consider investing in SEO
Investing in SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence. WordPress SEO is one way to keep up to speed and it’s pretty easy.
Happy Trail from the Rooland Team!