UX design has become the word for designers and developers in 2010s. A recently new expression, it is now a craze in product development. However, UX isn’t simply a trend only for web experts, but can (and should) be applied to all brand development processes, from start to finish.

UX Design – What is it?

Often confused with UI (User Interface), UX stands for user experience and represents a human interaction with a specific product or service. According to Don Norman, one of the founders of Nielsen Norman Group, “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products“.

Whether it be a website, a platform, an app or a physical product, UX has a vital role. The combination of interactions, architecture, content, aesthetics and visual design are some of the key points to achieving a proper user experience.

The power of UX

A good UX design across your brand platforms can translate into success, however getting to that stage will require substantial research.

Many companies make the simple mistake of assuming they are fully aware of what their users want, like and even desire without any proper research to back this up. This has historically ended in disaster. With UX design, a brand has the power to truly develop a product or service that ticks all their user’s boxes. With proper planning, customer research, personal development, prototype testing and user stories, a brand will not only offer functioning products, but also a great experience through the interactions carefully chosen between the company and their users.

Applying UX

You don’t have to be an expert to delve into UX design. All you need to know is the most important word to UX: test. Testing your product or service is the key to achieving a positive outcome for your brand, regardless of your platform.

UX can vary greatly from company to company, it is all about finding the right rhythm for your brand. That is not to say that you can skip several steps if they don’t concern you. Rather, customise your UX journey based on your consumers and business model.

There are some great tools online that will help you kickstart your UX practice: