It is evident that social media is prevalent in most people’s lives, and that all companies adopt a social media plan to some extent. In fact, it was surveyed that 84% of Australians in 2016 used some form of social media. But when it comes to using social media platforms to boost your business, there are some things you should know.
With so many social media platforms making it difficult for businesses to reach their target audience in an organic matter (non-paid posts), small businesses struggle even more to reach customers. However, there are a few tricks you can adopt to increase your changes of being seen, without having to pay.
Who are you targeting?
Your demographics should determine which social media platforms to use, or whether to use social media at all. Not all platforms are suitable for everyone, and this is something you need to evaluate based on your company.
Generational users and social media platforms
According to research by Sprout Social “to know what consumers are expecting from your brand on social media, you need to understand your audience’s demographics“. All generational users use social media platforms in different ways, however Facebook seems to be the only platform that all generations use in similar fashion. Instagram and Twitter is more popular with Millennials, whereas Pinterest and Google+ had more Generation X and Baby Boomers users.
When do you post?
Social media plans can be a great resource for boosting your brand and getting your message across, but don’t assume that you can just post whenever you feel like it. There are specific times that will work best for each platform.
- Facebook: 5pm between Mondays to Thursdays. This is when your followers are finished for the day and ready to check their newsfeed in the evenings.
- Instagram: Off work hours, lunch or evening, and weekdays. Study shows that Fridays and Saturdays are the best days for Instagram posts, and videos on these days increase interactions.
- Snapchat: Weekends and week nights. Most of your followers will be students, so don’t post during study-hours.
- Pinterest: 8pm to midnight, with weekends being the favourite.
- LinkedIn: Before and after work between Tuesday and Thursday. Professionals frequently use this platform, however tend to not check it thoroughly during work hours.
- Google+: Monday to Fridays during late mornings. Wednesday is peak posting day for this platform.
While there are no perfect social media plans for each business, having the right information for your brand will make it far easier. Make sure you are targeting the right customers with the right social media platforms at the right time.