This is definitely not as difficult as you think it might be, and it is not only applicable for people who are naturally inclined to be creative! Brand image designing is a task that can be delegated to anyone and everyone, whether or not you have prior knowledge and experience in this matter or if you naturally have flair in designing things with creativity.
When your boss or when a client at your workplace or business comes to you to ask you to design a brand symbol for their product or service or even events, it can be rather scary and overwhelming to take up such a big role easily. But, like everything, there are instructions and steps that can be broken down from each and every aspect of brand or product identity imaging. In this article, we will be running through such expert advice on how to go about designing a brand logo.
Plan it through from the start
It is okay if you do not know what exactly you want to do but before starting on any work regarding this brand identity designing, you need to first take a paper and pen and sit down in a quiet place to think things through. You first need to think about the strategy, particularly the brand strategy to come up with a range of values and ideas that you and your client or boss agrees that the brand or product is going to bring about. If you do not establish this at the start of your project, then you might face difficulties later on. There is no standard to which your client or boss is going to be able to pitch your project against and this might allow them to have too high of an expectation. Moreover, this also prevents you from luring off and going in the wrong direction which is not favorable to the client and product line’s motives, which might cause you unnecessary work to re-do and correct later on.
Make sure you do your reading
Brand design has nothing to do with your take on the product. It is about what your client wants to achieve with it. Make sure you do your reading and in depth research on the topic of the service or product being discussed and allow yourself to understand the aims, intentions, motions and features of the product or service in picture. Even if you get distracted and start reading things about the product that may not be that relevant to your project, it is still alright because it subconsciously gives you a good understanding of what you as a target audience expect of the product. This would then allow you to project your ideas into the brand imaging and identity designing that might help their promotion in the view of a third person. That being said, it is important to identify who is their target population so that you can use key features in your brand identity design to make it a point to attract that group particularly, along with everyone else in general as well.
Look up on competitors
This is the time when things get serious. Look up on your client’s competitors’ works and see the key features they have used. Use them as a guide and as a benchmark for you to tell what you have to be doing in your product brand image and identity printing. Take their good points and identify their bad points so that you don’t end up doing them as well. Review with a critical eye and this will help you through designing and vetting through your own work.
There is a lot more than just a logo
The logo is not all that the product has as its reflection. There are a lot more other than the logo that can be changed on the brand identity. This includes fonts for taglines, taglines itself, colors on the poster and etc. Logo is something that holds the whole brand image together but most of the times it is not the only thing that people remember from a poster, especially if it is something sophisticated to understand. Keep your logo simple, that is always rule number 1, but at the same time do not ignore the other smaller elements of the brand identity poster or image. Keep those smaller elements all tied into place and always view the whole poster as one and work on attaining the impact of the bigger image.
Know how to stop yourself
Knowing what the client wants and stopping yourself from imposing your own values and your own likes and dislikes into the image is really an art to conquer in terms of brand identity imaging. This includes limiting your color palettes adequately, choosing appropriate shapes and sizes and also trying to make your image timeless so that it doesn’t just apply to the current period of time.
A word to the wise
Sometimes, if you want a poignant brand logo and you want to get it right from the start, it is better to approach logo design companies to handle this task for you. Sure, these tips can help you in brainstorming for on how to design a brand logo but if you do not have the basic skills in design, your logo will be great in concept but not in execution during the design phase. So why not get your ideas together and share it with a brand designer today and let him or her do the heavy lifting?