Introducing the brand new package design for PeriCoach, the experts in pelvic floor muscle training. The project was of large significance to both PeriCoach and the Rooland team. As an entirely female design team, we wanted to emphasise the importance of this product, whilst creating something beautiful and unique for their users.
Made specifically for new moms and women going through menopause, the design had to be discreet and delicate, yet elegant and exclusive. A product package is the first impression a customer receives, whether it is the sleek feel of the material, bright illustrations or a subtle design detail. We focused on a delicate colour palette, whilst keeping a moderately feminine look. With clean, white space, we accentuated the PeriCoach logo, both on the front side and on top.
In addition to the package design, we also created the instruction pamphlet included in the order, which guides you through the training exercises and how to use their interactive App.