October - December 2016
The Rooland team were delighted to work with the creative, larger-than-life team at Opera Express. Working with schools around the country, Opera Express helps students create unique opera performances through four-day workshops.
The team sought to reinvent their brand identity through a logo design, collateral material and web design. We experimented with sketches of opera elements, which eventually turned in the conceptual Opera Express “fast forward” symbol. The symbol itself represents the compactness & speed of the program. The result is a bright & appealing logo, fitting for both students and corporate clients.
With the web design, we focused on the four key aspects of Opera Express; empower, inspire, create & discover. Our brand objective was to draw from their creative forces and deliver a unique & approachable web platform.