AWD Group, the experts in capital equipment, is a long-standing client of ours. We have been able to fascilitate their brand growth through comprehensive marketing strategies and a cohesive social media plan. As a capital equipment professional, AWD Group specialises in construction machinery, telehandlers and farm equipment. AWD Group is all about tough machinery, which is evident in their brand image. With their signature black and yellow colours, their logo is distinct and recognisable.
Rooland has been in charge of designing and developing the brand’s collateral material, which includes brochures, flyers, banners, advertisements and stationery. We also design custom images, illustrations and animated GIFs, which are being used across AWD Group’s social media platforms.
We have managed to establish coherence and consistency throughout the brand, focusing on specific colours, shapes and slogans. We emphasise their equipment and machinery, making sure they stand out in each advertisement.