74 Albert is a bakery located in the heart of Wollongong. They create traditional artisan food from scratch, focusing on delicious sourdough bread, bagels and pastry. Their knowledge of quality ingredients and pastry making produces a variety of enticing breakfast and lunch dishes fit for all palates.
Our business & brand objectives for 74 Albert was to retain a local feel and authenticity throughout the designs, but also to create a memorable brand that represents smart food. The logo reflects graphically strong colours, with ’74’ as the dominant feature, while highlighting their slogan ‘food for thought’. We designed their menu from scratch, highlighting their beautiful ingredients, as well as designing their food labels, banners, signage, brochure and an entire stationary package.
Our outcomes showed noticeable results:
- The designs enhanced the brand’s local visibility and appeal
- Built trust within the community by bringing an authentic and personal approach
- Increased brand awareness in the Illawarra & Sydney area
- Increased overall sales
- Enlightened the community about their quality, expertise and customer service