You might think of LinkedIn as more of a social space for job hunting and networking. However, in recent years, businesses have begun flocking to the social platform to promote their content and extend their online reach. Not only is it a great way to connect with other businesses, but it can also assist you in finding potential employees and partners.

While LinkedIn as a digital marketing tool is not used as extensively as other platforms, there’s no reason to shy away from it. We’ve got some quick and easy steps to getting the most out of your LinkedIn company page.

Share posts on your private page

When you are starting up, it’s important to share your company posts on your own personal page. This pushes content out to a larger audience, in particular your contacts and network groups. Getting more business exposure will increase your chances of followers and potential customers.

Write a powerful business profile

A profile preview on your LinkedIn company page is the first thing people will look at, and you better make sure it’s memorable. Try a few versions that highlight the most important aspects of your business. You want people to understand exactly what your company does in just a few sentences.

Post a variety of content

While this might be applicable to all social media platforms, followers want to see varied and consistent content. Providing them with high quality stories, interesting insights and company updates will draw in followers. We recommend the 80/20 rule; 80% of the content you share benefits your followers, while 20% is company advertising.

Track other companies

LinkedIn is great for professional interactions. Connecting with people across businesses and industries will not only be beneficial for your networking circle, but also raise your business profile. In addition, LinkedIn can be a great way to track down potential investors for your company.