Times are fast changing and so are packaging designs in Sydney. The designs continue to evolve and push boundaries in a number of exciting ways, packaging styles and materials included. As a result, a lot of companies have decided to redesign or rebrand their packaging so as to keep up with the ever changing design trends.
Some of these design changes are done with an aim to attract new audience or to simply refresh a tired looking packaging. Either way, packaging is still one of the best ways to market your products, sometimes even services. It is therefore important to get the design right in the first place and to consider the latest ethical packaging policies.
If you are planning to launch a new product or rebrand an old one, you might want to consider any of the of the following emerging packaging design trends this year.
Hand drawn labeling and logos
Due to the increasing use of social media, more and better brands have become accessible and approachable to the consumers. This has resulted in many companies developing a unique online personality that is assisting them to employ a more public and relaxed approach to consumer relations.
Most brands today are transferring their online identities onto offline marketing though the use of hand drawn or handwritten elements on their product packaging. While it should be noted that this doesn’t work for all brands, whimsical hand-written or hand-drawn typography adds a unique personal and human touch to a packaging. Simply put, hand-written or hand-drawn elements suggest to consumers that there is a human face behind the brand.
Because a hand-written typography to some extent looks imperfect on a package, it gives the product a unique character and charm, something that consumers are able to better relate with.
All types of packages are required to fulfill 3 main purposes. These are to house, protect and transport a product from one place to another, in most cases, to consumers home. Packaging designers today have started to think about the consumer’s experience once they have left the store and what added value the packaging can bring to their homes when designing the packages. This has resulted to the creation of hyper-functional packaging; a packaging that goes beyond it initial requirements.
For example, packages that look simple but that can be transformed into something else once they are opened. Or a packaging that not only allows a consumer to transport his food but that also turns into a gorgeous recyclable plate. This equals to less damaging impact to the environment. This sort of innovative packaging and the added value it offers the customer makes him royal to the company and its products.
Flavor differentiation using a packaging design
By changing the color of a packaging, you are also able to change a consumer’s perception of the product. A change to the weight of a packet also can change the impression of the value or quality of a product. If a brand has a number of the same products on sale but which have different flavors, differentiation on the flavors is only possible through the use of unique labeling and packaging designs. Each design should include the same illustrated product name but a different color combination to differentiate the flavors.
This kind of a paper has been used in postage packaging for decades now. Because the paper has higher elasticity and tear resistance capabilities than any other in the market today, more and more brands are using the same to package their products. Not only this, Kraft paper is highly recyclable making it a perfect option for products that are instantly consumed such as foods and drinks.
Due to its recyclable nature, the paper is widely used by brands that are looking to acknowledge their public sense of environmental responsibility. In this regard, the paper is hugely popular with organic food companies that want every aspect of their business to promote ethical actions. The Kraft paper box used is able to house healthy snacks that remain perfectly fresh to be delivered to busy people throughout the neighborhood or all over the country for that matter.
Many brands nowadays are using different types of QR codes on their packages to direct consumers to their online channels. They are regularly using campaign hashtags that are printed across different packages with an aim of encouraging consumer interactions on social media.
Some brands are also including bespoke technology on the packages to allow consumers to gain direct access to exclusive content. All a consumer needs to do is to point his Smartphone’s viewfinder at the packaging QR codes or hashtags to view a special message from the brand.
All in all, many brands are going to use their well designed packages to bridge the offline and online worlds this year. These packaging design trends are expected to at least be around us in the next few years.