Design thinking has become a popular concept and is being used across the business world. However, the concept remains unknown as a methodology, despite its effectiveness. What is it and how can you apply it in your own business?

According to designer Rolf Faste, the simplest description of design thinking is “a formal method for practical, creative resolution of problems or issues, with the intent of an improved future result.”

How to Apply Design Thinking

Within every complex ecosystem, new ideas and innovative technologies arrive every day, however challenges naturally appear. In order to tackle these multifaceted challenges, efficient and effective thinking must be applied. Design thinking is a method of understanding a client or consumer’s needs and requirements without wasting time on ideas that ultimately fail. Thus, design thinking becomes a process where concepts are able to grow and expand freely, whilst addressing fundamental problems and issues.

Large companies such as Apple, CommBank and Deloitte regularly apply principal design thinking to solve essential challenges. Nevertheless, you do not have to run a large company to apply design thinking as a methodology, although you do need to learn the correct methods to take full advantage of the concept.

Remaining solution-focused and drawing upon logic, imagination, intuition and reasoning are essential ways to incorporate the methodology. At Rooland, we apply design thinking in order to solve essential needs for a client and work out a predominant problem. We have developed and personalised this process over time, determining what processes work for our design methods.