CRM, or Customer Relationship Management, is a popular sales strategy that manages a company’s interactions with customers on many different levels. As your company grows, it is essential to keep track of where you’re sales are coming from.

The key to successful sales metrics is to implement an efficient CRM software that compiles all data into a single, streamlined system. This gives sales personnel an overview of the state of a business, and its products or services with the aim of improving its prospects. Through key data, such as website generation, brand reach and sales numbers, CRM software gives you the tools to improve sales tactics.

1. Consider what your CRM software goals are

Before choosing the right CRM path for your company, evaluate what your goals are with CRM. Different softwares offer different solutions, meaning that if you are only interested in tracking sales and reports, other features and add-ons won’t be useful for you. Do your research before deciding on your right fit.

2. Invest in software programs

Sick of creating spreadsheets in Excel? Who isn’t. Whilst spreadsheets are free to use, they cost companies an immense amount of hours producing them. Consider investing in a custom CRM software that does the job for you.

3. Apply email and call tracking

Use CRM to track all emails and calls you have made to current and potential clients. There’s no reason to keep client tracking in a messy Word document when your software can schedule in future calls and tell you how many times you have contacted them.

4. Forecast your sales

CRM’s are ideal at forecasting a company’s sales period. This means you are more readily prepared for a period of growth or decline. Not only does this save you money in the long-run, but also equips you with the skills to tackle any sales period you might encounter.

5. Put your time back into what really matters

Essentially, CRM software saves you time. One of the biggest issues of companies today is time being spent on tasks that can be automated. Time spent on tracking data and building reports can now be spent on sales, which is what really makes your company grow.